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Is the name purposely misspelled?


It is intentional. It’s about creating your authentic identity. Not being afraid of your own light. So is the logo, the unfinished Ensō circle, a sacred symbol in Zen Buddhism. It is traditionally drawn using only one brushstroke as a meditative practice in letting go. There’s no do-overs, no modifications, just the act of creating in the present moment.

Infalible Fit means being Infalible on your journey not only in fitness but also in life. Grabbing the brush, and going.

Infalible was also my alias when I used to write music. I purposely misspelled it because “I’m not perfect but I’ll do everything to the best of my ability.

It’s fully embracing your flaws, faults, qualities, and strengths.